September 8, 2013 – December 29, 2013
1. Preliminary Information:
No purchase necessary to enter or win. A purchase will not improve your chances of winning. Void outside the KNBC terrestrial geographic viewing area
(defined below) and where prohibited. The Challenge ("Promotion") begins on September 8, 2013, at the start of The Challenge (the “Show”), which airs
on Sunday nights on KNBC directly after Sunday Night Football on NBC and ends on December 29, 2013, at the completion of the Show ("Promotion Period").
All times in the Promotion refer to Pacific Time (“PT”). The computer for HipCricket, Inc. ("Promotion Administrator") is the official time-keeping
device for the Promotion.
Open only to permanent, legal United States (“U.S.”) residents who are either located and residing in the KNBC terrestrial geographic viewing area
(the counties of Los Angeles, San Bernardino, Orange, Riverside, Ventura, and portions of Kern in the state of California) and who are eighteen (18)
years of age or older as of September 8, 2013. Officers, directors, employees, independent contractors, representatives and agents of Promotion Entities
(as defined below), members of these persons’ immediate families (spouses and/or parents, grandparents, children, grandchildren, siblings, and their
spouses, regardless of where they reside), and/or persons living in the same households as such persons (whether or not related thereto) are ineligible
to enter or win the Promotion. Promotion Entities, as referenced herein, shall include KNBC-TV, 3000 West Alameda Avenue, Burbank, CA 91523,
NBCUniversal Media, LLC, 30 Rockefeller Plaza, New York, NY 10112, and Hipcricket, Inc., 4400 Carillon Point. Kirkland, WA 98033 (collectively,
"Sponsors") and their respective parent, subsidiary, and affiliate companies, their administrative, advertising and promotion agencies, and any other
entity involved in the development, administration, promotion, or implementation of the Promotion.
3. How to Participate:
Registration is a pre-requisite to entering the Promotion. Entrants may register at any time before the end of the Promotion Period. Entrants need only
register once throughout the entire Promotion Period. To register, visit www.nbcla.com/challenge (the “Website”) and complete and thereafter submit the
registration form, which includes name, email address, birth date, cell phone number, gender, and username and password selection (“Registration”).
Registration alone does not enter you into the Promotion.
After registering, you may enter the Promotion during any and all episodes of the Show throughout the Promotion Period (see Weekly Show Dates below),
either by visiting the Website and logging in with your selected username and password or by using the text messaging function on your cell phone (see
Section 5) and submitting answers to multiple-choice questions (“Entry”). There will be a different set of four (4) multiple choice questions per Show.
The Promotion will consist of a total of fifty-two (52) individual random drawings (each an “Individual Drawing”) and one (1) grand prize contest (“Grand
Prize Contest”). There will be three (3) Individual Drawings during each episode of the Show throughout the Promotion Period (see Weekly Show Dates below).
Each Show runs no longer than thirty (30) minutes.
There will be one (1) Grand Prize Winner (defined below) at the end of the entire Promotion Period. The Grand Prize winner will be selected from the Entrants
who have the most cumulative points garnered during the Promotion Period (see section 5(c) for more information on scoring).
During each Show, the first question will be revealed during segment one (1) and the second question will be revealed during segment two (2). Entrants must
answer at least these two (2) questions (correctly or incorrectly) to become eligible for the first Individual Drawing of the corresponding Show. The answer
to each question must be received before the end of the segment in which it appeared to be eligible. You do not have to answer the question correctly to be
eligible for the corresponding Individual Drawing and your answer to the question will not affect your chances of winning an Individual Drawing. Answers to
questions received after the end of the segment during which the question appeared will be disregarded. Entrants may continue to answer the third question to
be eligible for the second Individual Drawing.
The third question will be revealed during segment three (3) of the Show. Those who participate in questions 1,2 and 3 will be eligible for the second Individual
Drawing of the Show. The second Individual Drawing will take place during segment four (4) of the Show. You do not have to answer the question correctly to be
eligible for the corresponding Individual Drawing and your answer to the question will not affect your chances of winning an Individual Drawing. Answers to
questions received after the end of the segment during which the question appeared will be ineligible. Entrants may continue to answer the fourth question to be
eligible for the third Individual Drawing.
The fourth question will be revealed during segment four (4) of the Show and those who participate in questions 1,2 and 3 and 4 will be eligible for the third
Individual Drawing. The third Individual Drawing will take place during segment five (5) of the Show. The third potential winner of the Show will also be
revealed during segment five (5) of the Show. You do not have to answer the question correctly to be eligible for the corresponding Individual Drawing and
your answer to the question will not affect your chances of winning an Individual Drawing. Answers to questions received after the end of the segment during
which the question appeared will be ineligible.
There will be three (3) First Prize Winners (defined below) selected during each Show; one (1) First Prize Winner will be selected in each Individual Drawing.
WEEKLY SHOW DATES:
September 8, 2013
September 15, 2013
September 22, 2013
September 29, 2013
October 6, 2013
October 13, 2013
October 20, 2013
October 27, 2013
November 3, 2013
November 10, 2013
November 17, 2013
November 24, 2013
December 1, 2013
December 8, 2013
December 15, 2013
December 22, 2013
December 29, 2013
Answers to a question must be received before the end of each segment during which the question appeared to be eligible for the corresponding Individual
Drawing and to accumulate points for the Grand Prize Contest.
Points earned during each Show will accumulate throughout the entire Promotion Period and be applied to the Grand Prize Contest (see section 5(c) for more
information on scoring). Points earned have no effect on Individual Drawings. Points earned will not affect your chances of winning Individual Drawings.
Limit one (1) entry per person/per Individual Drawing, for a maximum of fifty one (51) entries throughout the Promotion Period, regardless of method of
entry. Multiple entries received from any person or email address beyond this limit will void all such additional entries. Entries generated by a script,
macro, or other automated means will be disqualified. Entries that are incomplete, garbled, corrupted, or unintelligible for any reason including, but not
limited to, computer or network malfunction or congestion (including at Sponsors and other entities), are void and will not be accepted. Entry constitutes
permission (except where prohibited by law) to use entrant's name, city, state, likeness, image, and/or voice for purposes of advertising, promotion, and
publicity in any and all media, now or hereafter known throughout the world in perpetuity without additional compensation, notification or approval.
During Registration and/or participation in Promotion, you may be asked research questions and/or asked to consent to receive promotional information from
KNBC and selected partners. Answering research questions and/or consenting to receive promotional information is optional and does not have to be agreed to
in order to be eligible to enter the Promotion, nor will answering research questions and/or consenting to receive promotional information affect entrants'
odds of winning. Entrants will have the opportunity to receive information from KNBC and selected partners by checking the appropriate box(es). If, at any
5. How to Enter:
You can enter (1) via text messaging capable mobile device or (2) online.
Television Transmission Delays:
Depending on the entrant's television service (i.e., cable, digital cable, over-the-air via antenna, or satellite), the reception of the transmission of the
Show may reach particular households at different times. If entrants have a digital video recorder (DVR) hooked up to their televisions, they may experience
a delay in receiving the transmission as well. Sponsors disclaim any liability and will make no allowance for delays in receiving the transmission of the Show.
A. Playing Using a Mobile Communications Text/SMS-Enabled Device
How to Play Using a Mobile Communications Text/SMS-Enabled Device: Four (4) multiple-choice questions will appear during each Show, as specified in Section 3
above. Entrants should text their answer for each individual question using the question number and the letter of their answer (a, b, or c) to the short code,
94525. The quicker the correct response, the more points an entrant will be awarded. Point accumulation will not be a factor in each Individual Drawing but
participation and number of questions answered will reflect which prizes the Entrant is eligible to win (see “Prize” section below for more information). For
more information, see "Scoring" in Section 5(C). Message and Data Rates May Apply.
You must have a mobile communications text/SMS-enabled subscription with a participating carrier or otherwise have access to a mobile communications network.
In addition, you must provide all equipment and software necessary to connect to the communication network, including, but not limited to, a mobile hand set
or other mobile access device that is in working order. In the event of a dispute as to the identity of a text/SMS message entrant, the authorized account
holder of the mobile telephone number used to enter will be deemed to be the entrant. The "Authorized Account Holder" of a mobile telephone number is defined
as the natural person who is assigned the mobile telephone number by the wireless carrier as shown on the carrier's records. The potential winner may be
required to show proof of being the Authorized Account Holder. Text messaging is not available in all areas of the U.S. Standard text messaging rates apply.
Mobile Device Delays:
Entries via text message may be subject to delays resulting from carrier congestion or network drop outs. Due to differences in times between servers, all
text Entries will be time-stamped according to the time-stamp on Sponsors' server. Sponsors disclaim any liability and will make no allowance for delays in a
message arriving at Sponsors' server.
B. Playing Online
How to Play Online: Four (4) multiple-choice questions will appear during each Show, as specified in Section 3 above. Entrants may answer the questions
online at http://www.nbcla.com/challenge. Entrants should "click" on the appropriate answer letter, represented
by large boxes with A, B, or C on them. After every question, the page will refresh with the next set of selections. The quicker your response, the more
points you will receive. Point accumulation will not be a factor in each Individual Drawing but participation and number of questions answered will reflect
which prizes the Entrant is eligible to win (see “Prize” section below for more information). For more information, see "Scoring" in Section 5(C).
In the event of a dispute as to the identity of any online entrant, Sponsors reserve the right to deem the authorized account holder of the email address
used to enter as the entrant. The "Authorized Account Holder" of an email address is the natural person assigned an email address by an Internet access
provider, online service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted address or
the natural person assigned as the account holder. The potential winner may be required to show proof of being the Authorized Account Holder.
Entrants will be awarded points per question based on a thirty (30) point scale. After the question is announced on the air, three (3) answers (one (1)
correct answer and two (2) incorrect answers) will be revealed simultaneously. Once the first answer is removed from the screen, the maximum point value
is twenty (20); after the second answer is removed, only the correct answer will remain on the screen and the maximum point value is ten (10). Answers
will be removed from the screen at six (6)-second intervals. After three (3) seconds have elapsed during that six (6)-second period, the point value
diminishes by five (5). For example, the point value will go from thirty (30) to twenty-five (25), to twenty (20) to fifteen (15), to ten (10).
Entrants will have eighteen (18) seconds to answer each question. Entrants will receive zero (0) points if they select the wrong answer at any time, and
will be locked out of the game until the next question. You cannot change your answers. Answers received after the corresponding segment ends will be
disregarded. Point accumulation will not be a factor in each Individual Drawing but participation and number of questions answered will reflect which
prizes the Entrant is eligible to win (see “Prize” section below for more information).
6. Promotion Winners:
First Prize Winners:
Starting with the Show on September 8, 2013, representatives of Sponsors will randomly select a total of three (3) first prize winners (each a “First Prize
Winner”) during each Show. First Prize Winner announcements will correspond to each Individual Drawing. First Prize Winners will be randomly selected and
announced as follows:
Gas Card Winner: There will be one (1) potential gas card winner (“Gas Card Winner”) at the end of each Show. Entrants who answer the first two (2) questions
(correctly or incorrectly) during the corresponding Show are eligible to become potential Gas Card Winners. Potential Gas Card Winners will be announced during
the third segment of each week’s Show and will be notified via phone or email the following business day.
Gift Card Winner: There will be one (1) potential gift card winner (“Gift Card Winner”) at the end of each Show. Entrants who answer the first three (3) questions
(correctly or incorrectly) during the corresponding Show are eligible to become potential Gift Card Winners. Potential Gift Card Winners will be announced during
fourth segment of each week’s Show and will be notified via phone or email the following business day.
IPad Mini Winner: There will be one (1) potential i-Pad mini winner (“i-Pad Winner”) at the end of each Show. Entrants who answer all four (4) questions
(correctly or incorrectly) during the corresponding Show are eligible to become potential i-Pad Winner. Potential i-Pad Winner will be announced during the
fifth segment of each week’s Show and will be notified via phone or email the following business day.
There will be a total of fifty-one (51) potential First Prize Winners throughout the Promotion Period.
Grand Prize Winner:
There will be one (1) potential grand prize winner (“Grand Prize Winner” and collectively with First Prize Winners may herein be referred to as “Winner” or
“Winners”). The entrant with the most points accumulated overall during the entire Promotion Period will become the potential Grand Prize Winner. In the event
of a tie, after the completion of the Promotion Period, entrants who are tied with the highest cumulative point total will compete as finalists (each a “Finalist”)
in playoff eliminations (“Playoff Eliminations”) to become the potential Grand Prize Winner. Playoff Eliminations will take place during the week of December 31, 2013,
during business hours at the NBC4 Studios at 3000 West Alameda Avenue, Burbank, CA 91523, at a time to be chosen by Sponsors in their sole discretion. A Finalist's
failure to attend the Playoff Eliminations may result in disqualification and forfeiture of any prize. Finalists will play in-studio with laptop computers, and answer
four (4) questions in the same format as those provided during the seventeen (17) previous Shows. The Finalist with the highest point total after four (4) questions
will become the potential Grand Prize Winner. In the event of another tie, the Finalists will play additional rounds, each with four (4) questions, until a potential
Grand Prize Winner is determined. In the event the potential Grand Prize Winner is disqualified, the participant with the next highest score will be chosen as the
potential Grand Prize Winner.
For All Winners:
Potential Winners must continue to comply with all terms and a condition of these Official Rules throughout the Promotion Period, and winning is contingent upon
fulfilling the requirements contained therein. Potential Winners will be either notified by the email address or cell phone number provided in their Registration,
and their names will also be posted on http://www.nbcla.com/challenge approximately one (1) hour after the conclusion
of the Show each week. Data compilation may be subject to carrier delays and other technical issues beyond Sponsors' control. The Website will list the top ten (10)
highest scoring entrants for each Show, as well as the top one hundred (100) entrants with the highest cumulative point totals. There will be an additional location
on the Website that will list a particular entrant's ranking and cumulative point total if they are not in the top one hundred (100) entrants. Rankings will be listed
by user names provided in Registration, but Sponsors reserve the right to edit and/or modify user names if they contain profanity or other inappropriate language.
Potential Winners may be required to sign and return to Sponsors within ten (10) days of the date notice or attempted notice, an affidavit of eligibility, release of
liability, and, except where prohibited, publicity release (collectively, "Promotion Documents"). Noncompliance within this time period will result in disqualification,
and, at Sponsors’ sole discretion the entrant with the next highest score for the corresponding Prize (defined below) may be selected as an alternate potential Winner.
If a potential Winner cannot be reached, is found to be ineligible, cannot or does not comply with these Official Rules, or if Prize or Prize notification is returned
as undeliverable, that potential Winner will be disqualified and time permitting, at Sponsors’ sole discretion, the entrant with the next highest score for the
corresponding Prize may be selected as the alternate potential Winner. In the event that a potential Winner is disqualified for any reason, Sponsors may, in their sole
discretion, select the entrant with the next highest score for the corresponding Prize as the alternate potential Winner.
In the event this Promotion is terminated before all Prizes are awarded, all remaining Prizes will be forfeited. In the event that a Prize element is not available for
any reason, the remaining elements of Prize shall constitute full satisfaction of Sponsors' Prize obligation to Winner and no additional compensation will be awarded.
All elements of Prizes must be redeemed at the same time.
There will be one (1) first prize (“First Prize”) awarded to each First Prize Winner as follows:
Gas Card: There will be one (1) gas card (“Gas Card”) awarded to each Gas Card Winner. Each Gas Card consists of: one (1) gas card for four hundred dollars ($400).
Gas Card may be subject to certain terms and conditions as specified by issuer. ERV of each Gas Card is four hundred dollars ($400).
Gift Card: There will be one (1) gift card (“Gift Card”) awarded to each Gift Card Winner. Each Gift Card consists of: one (1) Visa gift card for five hundred dollars
($500). Gift Card may be subject to certain terms and conditions as specified by issuer. ERV of each Gift Card is five hundred dollars ($500).
i-Pad Mini: There will be i-Pad Mini (i-Pad Prize) awarded to each i-Pad Mini Winner. Each i-Pad Prize consists of: one (1) i-Pad Mini, 16 GB. i-Pad Prize may be
subject to other terms and conditions and will be awarded “as is” with no warranty or guarantee, either express or implied. ERV of each i-Pad prize is three hundred
twenty nine dollars ($329).
There will be one (1) grand prize (“Grand Prize” and collectively with First Prizes may be referred to herein as “Prize” or “Prizes”) awarded to Grand Prize Winner.
Grand Prize consists of: a 2014 Kia Cadenza automatic, Model number E4222. Winner of Grand Prize agrees that Sponsors have neither made nor are responsible or
liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to the Grand Prize, including, but not limited to, its quality,
condition, or fitness, except that Grand Prize includes the standard limited warranty as set forth in Grand Prize’s warranty booklet.
Grand Prize features and options, interior and exterior colors, and all other details of the Grand will be determined by Sponsors in their sole discretion. All other
expenses, costs, fees or additional tax associated with the acceptance and/or use of Grand Prize are the sole responsibility of Grand Prize Winner.
Any upgrades and additional options are at the sole expense of the Grand Prize Winner. No substitution, transfer, or cash equivalent will be awarded in lieu
of Grand Prize, except that Sponsors, in their sole discretion, reserves the right to substitute a prize (or portion thereof) of comparable or greater value for
any reason. Grand Prize Winner must take delivery of the Grand Prize at a location (“Delivery Site”) and on a date designated by Sponsors in their sole discretion.
Sponsors and/or their representatives reserve the right, but not the obligation, to designate the Delivery Site as the Grand Prize Winner’s residence or a
dealership near such residence. Sponsors are not responsible for any delays in the delivery of the Grand Prize. In order to accept the Grand Prize, Grand Prize
Winner must possess and present adequate personal identification, evidence of legally required insurance, and a valid U.S. driver’s license. Grand Prize Winner
bears the risk of damage to Grand Prize after delivery to specified Delivery Site and Grand Prize will be forfeited if not picked up within the number of days
designated by Sponsors after delivery thereto. All reasonable efforts shall be used to provide the model stated above or at least a Grand Prize having
substantially the same dealer cost, as determined by Sponsors in their sole discretion.
Grand Prize Winner is solely responsible for all travel and transportation costs incurred in connection with collecting Grand Prize, all federal, state and local
taxes, including, without limitation, income taxes, as well as title and license fees, registration fees, insurance, additional options, and any other costs incurred
in claiming, registering, or using the Grand Prize, including, without limitation, any costs incurred in bringing the Grand Prize from the Delivery Site to the Grand
Prize Winner’s home and any other costs/expenses not specifically mentioned in these Official Rules as being included in the Grand Prize. Grand Prize will be
delivered solely with the express written limited warranties set forth in the applicable warranty booklet. Grand Prize Winner is not eligible for any cash rebate
programs. Grand Prize Winner agrees that Sponsors have neither made nor is responsible or liable for any warranty, representation, or guarantee, express or implied,
in fact or in law, relative to the Grand Prize, including, but not limited to, the quality, mechanical condition, or fitness of the vehicle. Grand Prize Winner will
receive an IRS Form 1099 or Form 1042-S, as applicable, for the total ARV of the Grand Prize for the year in which the Grand Prize was awarded. Any depictions of
Second Place Prize are for illustrative purposes only.
ERV of Grand Prize is thirty five thousand nine hundred fifty dollars ($35,950). Total ERV of all prizes is [fifty six thousand eight hundred forty three dollars
For All Prizes:
Sponsors will determine all details of Prizes in their sole discretion. Actual retail value of Prizes may vary. Any difference between ARV and ERV will not be
awarded. Sponsors will furnish an Internal Revenue Service Form 1099 to Winner of any Prize with an ARV of more than five hundred and ninety-nine dollars ($599)
for the tax year in which such Prize was won. Sponsors reserve the right to substitute a similar Prize (or Prize element) of comparable or greater value at their
sole discretion. All taxes and other expenses, costs, or fees associated with the acceptance and/or use of any Prize are the sole responsibility of Winner. Prize
cannot be transferred by Winner or redeemed for cash and is valid only for the services or items detailed above, with no substitution of Prize by Winner. If
Prize is unclaimed within a reasonable time after notification from Sponsors, as determined by Sponsors in their sole discretion, it will be forfeited, and
time permitting, an alternate Winner may be selected from the remaining eligible Entries at Sponsors’ sole discretion.
By entering this Promotion, each entrant agrees for entrant and for entrant's heirs, executors, and administrators (a) to release and hold harmless Promotion Entities,
prize providers, and their respective officers, directors, and employees (collectively, "Released Parties"), from any liability, illness, injury, death, loss, litigation,
or damage that may occur, directly or indirectly, whether caused by negligence or not, from such entrant's participation in this Promotion and/or his/her acceptance,
possession, use or misuse of the Prize, or any portion thereof (including any travel thereto); (b) to indemnify Released Parties from any and all liability resulting or
arising from the Promotion and to hereby acknowledge that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation,
or guarantee, express or implied, in fact or in law, relative to Prizes, including express warranties provided exclusively by the prize supplier that are sent along with
the Prize; (c) if selected as a Winner, to the posting of such entrant's name on http://challenge2013.hipcricket.com and
the use by Released Parties of such name, voice, image, and/or likeness for publicity, promotional, and advertising purposes in any and all media, now or hereafter known
throughout the world in perpetuity without additional compensation, notification, permission, or approval and, upon request, to the giving of consent, in writing, to such
use; and (d) to be bound by these Official Rules and to waive any right to claim any ambiguity or error therein or in the Promotion itself, and to be bound by all decisions
of the Sponsors, whose decisions are binding and final. Failure to comply with these rules may result in disqualification from this Promotion at Sponsors’ sole discretion.
9. Additional Terms:
Sponsors reserve the right to terminate this Promotion or permanently disqualify from any promotion any person they believe has intentionally violated these Official Rules.
Any attempt to deliberately damage the Promotion or operation thereof is unlawful and subject to legal action by Sponsors who may seek damages to the fullest extent permitted
by law. Sponsors reserve the right in their sole discretion to cancel, modify, or suspend the Promotion or any element thereof (including, without limitation, these Official
Rules) without notice in any manner and for any reason (including, without limitation, in the event of any unanticipated occurrence that is not fully addressed in these Official
Rules). In the event of cancellation, modification, or suspension, Sponsors reserve the right to select Winner from among all eligible, non-suspect Entries received prior to the
time of the event warranting such cancellation, modification, or suspension. Notice of such cancellation, modification, or suspension will be posted at
http://challenge2013.hipcricket.com. Sponsors may prohibit any entrant or potential entrant from participating in the Promotion,
if such entrant or potential entrant shows a disregard for these Official Rules; acts with an intent to annoy, abuse, threaten, or harass any other entrant, Sponsors, or Sponsors’
agents or representatives; or behaves in any other disruptive manner (as determined by Sponsors in their sole discretion).
The failure of Sponsors to comply with any provision of these Official Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, act of public enemies,
actions of governmental authorities outside of the control of Sponsors (excepting compliance with applicable codes and regulations), or other “force majeure” event will not
be considered a breach of these Official Rules.
Released Parties assume no responsibility for any injury or damage to entrants' or to any other person's computer or mobile communications device relating to or resulting
from entering or downloading materials or software in connection with this Promotion. Released Parties are not responsible for telecommunications, network, electronic,
technical, or computer failures of any kind; for inaccurate transcription of Registration and/or Entry information; for errors in any promotional or marketing materials or
in these Official Rules; for any human or electronic error; or for Entries that are stolen, misdirected, garbled, delayed, lost, late, damaged, or returned.
The Promotion is governed by, and will be construed in accordance with; the laws of the state of and the forum and venue for any dispute shall be in Los Angeles,
California. If the controversy or claim is not otherwise resolved through direct discussions or mediation, it shall then be resolved by final and binding arbitration
administered by Judicial Arbitration and Mediation Services, Inc., in accordance with its streamlined arbitration rules and procedures or subsequent versions thereof
("Jams Rules"). The Jams Rules for selection of an arbitrator shall be followed, except that the arbitrator shall be experienced and licensed to practice law in New
York. All proceedings brought pursuant to this paragraph will be conducted in the county of New York. The remedy for any claim shall be limited to actual damages,
and in no event shall any party be entitled to recover punitive, exemplary, consequential, or incidental damages, including attorney's fees or other such related costs
of bringing a claim, or to rescind this agreement or seek injunctive or any other equitable relief. Any and all disputes, claims and causes of action arising out of
or connected with the Sweepstakes, or any prize awarded, will be resolved individually, without resort to any form of class action.
11. Promotion Results:
For the names of Winners and/or a copy of these Official Rules, available after December 29, 2013 send a self-addressed, stamped envelope to be received by March 1, 2014,
to: "The Challenge Winners/Rules", c/o Hipcricket, Inc., 4400 Carillon Point, Kirkland, WA 98033.